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Audi A4 Facelift – 2012 Review, Release and Specification

Audi A4 Facelift – 2012 Review, Release and Specification

Audi A4 Facelift – 2012 Review, Release and Specification
Audi A4 Facelift – 2012 Review, Release and Specification

The new look brings the Audi A4 into line with the rest of the Audi family.
But as the A4 is the brand’s core model, the changes have been rather conservative.
After all, when a model has sold over more than 10 million cars over eight-generations you don’t tamper with a winning formula.
At first glance the Audi A4 looks unchanged, but dig a little deeper and you’ll see subtle changes. The bonnet, front bumper, grilles and lights are all new.
Headlights are reshaped while the LED detailing looks both whiter and sharper.
But perhaps the most important change is the front grille, specifically the horizontal slats.

Introducing the corporate motivation scheme.
Four-cylinder models get grey slats. You’ve obviously not been working hard enough, my lad.
Get promoted and the S-line or V6 variants provide gloss black slats.
And if you reach the top floor, the S4 provides you with chrome slats.
Changes to the back of the car are even more subtle, being limited to resculpted lights and bumpers, standard twin tail pipes and a new diffuser.
You know something is different, but you’re never quite sure what it is. It’s just enough of a change to make existing owners of the Audi A4 feel that their car is no longer the newest model.
Audi’s marketing machine in a nutshell – pride, shame, hierarchy and exclusion.

The Interior

Interior changes match the exterior alterations – small and incremental.
There are chunky new steering wheels to choose from. For example, you can select a flat-bottomed steering wheel and pretend you’re driving a Lamborghini Gallardo.
There’s a new ignition key, extra gloss and chrome trim, a range of new colours and different inlay trims.

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